Dubai has quickly commanded a position as the main tourist hotspot in the Middle East. The region is one of the seven Emirates which make up UAE and is a favoured stop off destination on long haul tours and is dominated by the eponymous chief city of the area. Increasingly, Dubai has garnered a reputation as a holiday destination in its own right and is a new favourite amongst European package holiday makers attracted by the sun, sand and abundance of cheap luxury and designer goods.
The city is dominated by the high rise luxury hotels which puncture the skyline and Dubai has placed itself at the higher end of the holiday market. Heavy investment in the infrastructure of Dubai in recent years stems from the status of the Emirate as an oil rich economy. Coupled with the income from tourism, Dubai is booming – a feature evident in the large scale construction projects that permeate the cityscape.
As a destination, Dubai has typical elements of the package destination, but the emphasis and placement of the destination towards the high end of the market means that Dubai has managed to carve out a specific niche. The beaches attract a massive influx of travellers from around the globe as do the hotels which, in some cases, are a spectacle in themselves as well as the tourist draws of the month long Dubai Shopping Festival, an abundance of championship quality golf courses and the annual F1 Grand Prix.